Industry Insights:

Why You Should Care About PWin

Prepared by Capture2, Inc.

PWin is a valuable element in the bid/no bid decision making process. As such, it is essential to have it as part of your BD pipeline view. Many companies determine potential revenue of their opportunities by using PWin to create a weighted value. Since you know that you’re not going to win every opportunity that you bid, this provides you with realistic revenue expectations for your pipeline. In addition, this weighted value, compared with your estimated capture and proposal costs, will quickly let you know whether or not you can expect a good return on investment (ROI) from bidding an opportunity. There is a shift taking place in the traditional ways of calculating PWin. The need to approach PWin methodically is proving to be more substantial than just a gut feeling.

Download your copy to learn more about:

Competitive landscape trends on PWin usage
The 3 primary ways contracting shops are using (or not using) PWin
Why seasoned capture management experts continually update their PWin scores
PWin Calculator – The latest game-changing feature in the Capture2Proposal (C2P) platform

Get your free copy!