Choosing the right CRM solution to support the GovCon capture process for your business is critical. To manage business growth, the CRM will be the central backbone of your business development organization, helping you keep organized and pointed in the same direction as a team.
Buying a solution built on a general-purpose CRM as a platform and having a third-party customize/build on it to provide support for GovCons creates enormous risk for your business. At first sight it may be functional, but what lies beneath the surface. Your working solution is dependent on the original platform as well as the customizations made and any updates to the platform may break your solution.
Success in the Federal GovCon market with its many challenges demands a solution purpose-built for the task. Now, and in the years ahead. Capture2Proposal is purpose-built for GovCons, by GovCons who understand what BD teams need.
Using a car to paddle through rapids is an appropriate metaphor for solutions that ‘add-on’ to Salesforce. Just because it ‘floats’, does it mean you want to commit yourself and your team to this ‘product’ to navigate the ‘challenging waters’ of Federal GovCon market. Are you comfortable with the risks associated with NOT using a purpose-built solution for GovCons?
Specifically, a third-party product added to a general CRM which is not designed for GovCons suffers from the following drawbacks:
- Architecture – the GovCon-specific functionality is built by a third-party and runs on top of the Salesforce (or Microsoft Dynamics CRM) platform. In other words, each update to Salesforce needs to be tested and may need to be accommodated in the add-on. When bugs are found, what are the challenges in getting them fixed as they may originate from two completely separate systems?
- Costs – Salesforce is notorious for high licensing hosts per seat, AND the need for a highly-paid expert administrative staff to keep it running.
- Access by teaming partners will involve additional costly Salesforce seats.
- As opportunity information and updates flow from multiple sources, such as the government, industry analysts, and your own capture team, having separate systems results in duplication of information and uncertainty what is the most current, correct information.